What to Do

Goats on the Roof of the Smoky Mountains
It’s the goat-feeding-est, goat-coaster-est, gem-mining-est, fudge-eating-est, ice-cream-licking-est, cool-gift-shopping-est attraction in Pigeon Forge! We’re located right on Wears Valley Road, and we’re impossible to miss. After all, we’re the only Smoky Mountains attraction with live goats roaming around on the rooftop. So stop in, get a can of goat chow and hop on our special “goat-cycle,” which lets you transport your can of goat feed up to the roof. And then get your cameras ready to click away as our hungry rooftop residents chow down on their favorite snack.
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Wears Valley Zipline Adventures
Come zip through the air as you enjoy the spectacular view of the Tennessee mountains. Four lines with 3000 feet of airtime. Walk across the 75 foot swinging rope bridge. Park at the bottom and we will shuttle you to the top. Great family adventure for ages-? RIDE OVER 1 1/2 MILE OF ZIP LINES! SOME OF THE LONGEST AND HIGHEST ZIP LINES IN THE REGION!
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For Artsake Gallery
Located in beautiful Wears Valley, TN, For Arts Sake Gallery features Wears Valley Pottery, one of the region’s premier chainsaw carvers, elegant oil paintings by a prominent local artist and a wide range of art by other local artisans.
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Cades Cove Cellars
Cades Cove Cellars has many different things to offer those who come to visit the winery. Free tastings of the wines are offered everyday and there is no need to make a reservation. There is a viewing area for visitors to observe the laboratory and tank room as well as see the bottling line in operation. The gift shop has a wide selection of wine accessories, gifts, and crafts made by local artisans. Exciting events are always in the works at Cades Cove Cellars. From wine festivals, to craft markets, to dessert pairings, to community events you don’t want to miss out on any of the fun!
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Tennessee Shine Co.
Love moonshine? Well, you’ve come to the right place. We are proud to bring you this one-of-a-kind Moonshine Tour. Learn the history of moonshine, how it ties into NASCAR, and how we make it here at TN Shine Company. And of course hang out after the tour for our FREE Moonshine, Whiskey, and Wine tastings! At Tennessee Shine Co., we’re aware of the long and winding history of the moonshine that exists in our state — and we strive to respect this legacy and educate others about the craft when they visit our region. Quality matters. Our moonshine whiskey, shine wines, and moonshine-based drinks are unique in this respect: We use our real, on-site-produced moonshine as a starting point for all of our drinks on our menu — even our pumpkin spice moonshine! If you’re interested in learning more about our products, participating in free tastings with our shop’s bartenders, or taking our Moonshine History Tour in Sevierville, please get in touch today. We look forward to meeting you and introducing you to the living history of the moonshine craft!
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The Hawk Skylift
Harper Brothers is a destination in Wears Valley that offers the first Wears Valley skylift, a general store and horse riding opportunities. Experience amazing views of the Smokies and reach new heights riding The Hawk Skylift In Wears Valley, TN! A roundtrip ride is a minimum of 30 minutes, and you’ll rockers and swings, as well as complimentary Moon Pies and Water in the Hawk’s Nest at the top. Relax, sit back, and experience the peaceful side of the Smokies! We are so excited to invite you to experience the Smokies on horseback. We are now offering a 15-20 minute beginner Meadow Ride, where you will get to ride right underneath the Hawk Skylift!
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Rocky Top Country Store
Nestled in the Smoky Mountains of Tennessee is Rocky Top Country Store featuring Grandma Ruby’s Sweet Shoppe where you’ll find the best fudge in Wears Valley. Family owned & operated since 1995 specializing in homemade traditional & cheesecake fudge, peanut, pecan & cashew brittle, toffee and pralines. Tennessee’s Best open kettle cooked chow chow, salsa, sorghum, jam & jelly. Ole Smoky Moonshine products and Rocky Top Moonshine jelly! Plus, many beautiful local crafts & souvenirs.
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Next to Heaven Ranch
If you are looking for a great family adventure or two while vacationing on the Peaceful Side of the Smokies, look no further than the Next to Heaven Ranch. You can find this spectacular ranch between Pigeon Forge and Townsend on Wears Valley Rd. They have a nice big sign out front; you can’t miss it. Here you will find fun activities for everyone in the family from the youngest to the oldest! The horseback ride to the top of the mountain is relaxing and should leave you ready for something a little more adventurous. The Next to Heaven Ranch has not one, not two, but no less than nine ziplines for you to check out. Their trained staff will kit you out with all required safety gear, explain how it all works and send you on your way. This is one of the top-rated activities in the Pigeon Forge and Townsend area and somewhere you should plan to visit while you are here.
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Mountain Brothers General Store
This information comes from Visit My Smokies:
“Mountain Brothers General Store in Tennessee is tucked away in peaceful Wears Valley at the foot of the beautiful Smoky Mountains, only a few steps from Cades Cove. Especially for the travelers that want to escape the mainstream and overpriced tourist shops, this is a store you can’t pass up. Mountain Brothers General Store is a hip souvenir heaven for visitors and lovers of East Tennessee alike. The store is filled with funky chic gifts that range from specialty food items such as homemade fudge, apple butter and locally roasted coffee to unique jewelry, a variety of Smoky Mountain T-shirts and charming garden treasures.”
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J.K. Lanier’s General Store
Take a step back in time at J.K. Lanier’s General Store. We are family-owned and operated and located in Pigeon Forge, TN. We carry locally made old fashioned toys, furniture, crafts, jams, honey, gourmet items and other locally made sundries. We also have a large selection of Smoky Mountain souvenirs. Visit our hiking & fishing room where you can find last minute supplies for your trip into the National Park or local fishing hole. Relax in a rocking chair on the front porch with an ice cold bottled soda, while watching the kids feed the goats at our brand new petting zoo!
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Information on all listings comes from their respective official websites.